Committed to doing great work for great people.
With 20+ years of experience spanning brand development, print and web design, copywriting and marketing, I’ve built a rare combination of creative skills that help my clients look more professional, articulate their value, and stand out from competitors.
My business-minded approach to creative work takes your project beyond pretty pictures and fluffy words…it explores your goals, communicates your value and engages your customers. The perfect marriage of strategy + design…aesthetic + academic…substance + style.
My work has been recognized by Graphic Design USA magazine, the International Association for Business Communicators and others. But no award or accolade means as much as the praise of my clients.
capabilities
Logo + Identity
Logo Design
Identity Systems
Brand Guidelines
Office Branding
Print + Display
Marketing Materials
Event Displays
Templates
Advertising
Web + Digital
Website Design
PowerPoint
Social Media Design
Email Design
Strategy + Writing
Brand Strategy
Brand Messaging
Naming
Copywriting + Editing
my approach
Conceive.
My deep-dive discovery phase explores your purpose, goals, values, strengths and challenges, and defining brand characteristics. We’ll research your competitors, profile your audiences and define your brand positioning. This forms the foundation for effectively articulating the unique value of your brand through messaging and design.
Create.
Creative concepts and execution flow cohesively from the strategic understanding developed during the discovery phase. Your visuals and voice take shape as I build your brand across various touch points: Brand messaging, logo and identity design, website design, collateral design and more.
Connect.
As a full-service creative partner, I understand that strategy, design and content all rely on consistency and unification to achieve the right impact. So I’ll ensure that each element shares the same visual and strategic DNA so they not only connect better to one another—but to the audiences they’re intended for.