What a Logo Does for Your Small Business
Your logo is often the first impression that potential customers have of your brand. Maybe they see it on social media, at the top of your website, on a business card or a sign. It may seem like just a
DB+D Blog
Brand-Boosting Insights for Small Businesses
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Understanding Branding vs. Marketing—and Why You Need Both
From time to time, I will hear the terms “branding” and “marketing” being used interchangeably. But to maximize their power, it’s important to know that they are two entirely distinct–yet equally crucial–facets of your business strategy. To steer your small
Brand Messaging: More Than Words
More and more small businesses are getting on the brand train. Finding a way to stand out and connect with your target audience is more crucial than ever. In this post, we’ll delve into the significance of brand messaging and
Why UX Is Vital for Your Small Business Website
As you probably know, your website is often the first point of contact between your clients and your brand. When your website is done right, it holds immense potential. However, to truly harness that potential, you need to understand the
Why Content Needs to Come Before Design
In the ever-evolving world of web and graphic design, the content-first design approach has gained prominence as a game-changer, and it’s how I approach every design project. This methodology focuses on prioritizing content as the foundation of the design process,
10 Branding Benefits for Professional Services Firms
Greetings, fellow professional services provider! You may be wondering, “Is branding really that important for a professional services firm? Isn’t that just for B2C companies?” Hold onto your briefcase, my friend, because we’re about to unravel 10 major benefits of
