Pup Tent website
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Pup Tent Communications


Logo + Identity


Help a dynamic start-up communicate proven credibility, unique personality and positive professionalism right out of the gate.


I developed an eye-catching brand identity, web presence and template family that position this communications consultant as a “human survival kit” that provides shelter from the storm of business crises and understaffed communication departments. The identity also subtly connects back to the owner’s original inspiration—her yellow lab.

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pup tent logo-reversed
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pup tent proposal


“Adam’s approach went well beyond creating a brand.”

Adam’s holistic approach went well beyond creating a brand. He asked thought-provoking questions that led to greater clarity about my vision, the clients I wanted to attract, and the visual identity for my business. His background in marketing, expertise in design and personal experience as a solopreneur resulted in a brand that not only captures my business vision, but reflects who I am as an individual!

gretchen fernelius, principal, pup tent communications
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