
client
Business Efficacy
services
Brand Guidelines
Website
Collateral
Event Display
challenge
After some partnership changes, Business Efficacy needed help defining their visual brand and communicating their unique value in a crowded sales training market.
solution
To jump-start this new era for them, I guided them on a thorough brand exploration, and developed new design standards that reflected their unique personality. With a rich new color palette and energetic design elements, I built them a robust new website and sales training materials, as well internal presentation templates and infographics their team could customize on-the-fly.


KIND WORDS
“Committed to breakthrough results and quality.
I didn’t think any creative agency would ever understand us well enough to do what we needed done on a website. Adam proved my fear to not true. We can’t thank him enough for his commitment to breakthrough results and quality. It feels awesome as a client to experience a partner’s commitment to doing great work!
Linda M., CEO, business efficacy


