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Business Efficacy


Brand Guidelines
Event Display


After some partnership changes, Business Efficacy needed help defining their visual brand and communicating their unique value in a crowded sales training market.


To jump-start this new era for them, I guided them on a thorough brand exploration, and developed new design standards that reflected their unique personality. With a rich new color palette and energetic design elements, I built them a robust new website and sales training materials, as well internal presentation templates and infographics their team could customize on-the-fly.

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BE Color palette


“Committed to breakthrough results and quality.

I didn’t think any creative agency would ever understand us well enough to do what we needed done on a website. Adam proved my fear to not true. We can’t thank him enough for his commitment to breakthrough results and quality. It feels awesome as a client to experience a partner’s commitment to doing great work!

Linda M., CEO, business efficacy
BE Proposal
BE Sell Sheet
BE Slider images

Ready to remove the bland from your brand?