Cothink'r
Identity & Website for a Strategic Advisory & Executive Coaching Startup
The founder came to me with a deep pedigree in entrepreneurship, strategic thinking and executive coaching. He was on the precipice of forging a new brand based on the concept of helping owners and executives in businesses of all sizes eliminate the isolation and frustration of being a leader and gain direction and traction on bringing their visions to life. He now needed to build a brand and website that underscore his credibility, express his unique value, and inspire his quickly growing list of interested prospects.
the solution
With a fantastic name already in hand, I started by designing logo and tagline that work hand-in-hand to encapsulate the core value his company delivers: Taking You from Chaos to Order. I then built a visual identity around those elements that authentically reflect the calming, contemporary, professional and sophisticated brand experience he provides.
With a visual foundation in place, I designed and built his website to inform and inspire his visitors and encourage them to schedule a discovery call. To optimize the user experience and maximize visitor engagement, I helped shape his web content to be interesting and informative yet skimmable. And I created a design language that allows for clear organization of content, ties current and future pages together, and sets a recognizable design style for his ongoing branding and marketing efforts.
deliverables
Logo Concept
testimonial
