Infuse this new commercial real estate joint venture with vibrancy, consistency and connectivity right out of the gate, and extend the brand across every client touch point.
This new collaborative venture needed a professional, consistent and flexible family of brand communications to help them hit the ground running. I married their core design language with engaging new messaging, giving this new collaboration a strong foundation for establishing a focused, strategic brand.
From there, I set to work on building out a library of corporate collateral, templates and advertising to help the company promote themselves across virtually any touch point. Special projects like vehicle graphics brought the brand to life in new ways. And to help them build their brand from the inside out, I developed a “voice of the brand” guide and a series of environmental branding walls to surround employees with the key pillars of their brand value.