The former branding featured a harsh color palette that was at odds with the experience they create with their spaces and friendly approach. So I created a softer, warmer palette tying in colors from their physical spaces for a seamless design. I enhanced their creative assets with geometric patterns that strattled mid-century, art deco and modern styles, which would be used to visual connect their new website, social graphics, wall graphics and more. Typefaces were chosen to blend style with readability and support their interior design language.
I optimized the design and navigation of the new website for visitor conversion. Various HubSpot marketing tools were integrated throughout to support their active digital marketing efforts. Prominent calls-to-action, and a robust selection of free downloads provided a substantial increase in audience engagement. Cleaner, better-organized navigation now helped people find what they needed faster and easier. And an emphasis on photography gives potential members a memorable sneak peek into where they could spend their work life.