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Fueled Collective

the SITUATION
Minneapolis’ original coworking space, Fueled Collective (formerly CoCo) had recently undergone a restructuring with their sister properties out of state. They wanted to establish a distinctive identity that was more reflective of their warm, inviting and historic spaces in Minneapolis, and solve various challenges with their old website.
the solution

The former branding featured a harsh color palette that was at odds with the experience they create with their spaces and friendly approach. So I created a softer, warmer palette tying in colors from their physical spaces for a seamless design. I enhanced their creative assets with geometric patterns that strattled mid-century, art deco and modern styles, which would be used to visual connect their new website, social graphics, wall graphics and more. Typefaces were chosen to blend style with readability and support their interior design language.

I optimized the design and navigation of the new website for visitor conversion. Various HubSpot marketing tools were integrated throughout to support their active digital marketing efforts. Prominent calls-to-action, and a robust selection of free downloads provided a substantial increase in audience engagement. Cleaner, better-organized navigation now helped people find what they needed faster and easier. And an emphasis on photography gives potential members a memorable sneak peek into where they could spend their work life.

deliverables
Identity Refresh
Website
Content Development
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Resonates strongly with our ideal customers!

From our very first meeting with Davies Branding + Design, it was clear that every question, decision and recommendation was being made with careful consideration and thoughtfulness. Adam took the time to listen to our desired brand and customer experience, reviewed our competitors and then presented equally beautiful and well thought out design recommendations. The end result is a website and brand toolkit that feels aligned with our culture and resonates strongly with our ideal customers.
colleeen moselle
president, fueled collective
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Get a FREE brand consultation!

Reach out to schedule a time to chat about where you are today, where you’d like to be tomorrow, and I can help you get there.
get a free brand consultation
Reach out to schedule a time to chat about where you are today, where you’d like to be tomorrow, and I can help you get there.