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Grey Search + Strategy

the SITUATION
Alissa and Lucas Henriksen knew their approach was going to change the recruiting game, but they struggled with clearly articulating their unique approach and distinct vision in crowded industry of “me, too” firms.
the solution

On a foundation of in-depth strategy, dynamic, angular design and punchy messaging, I built an engaging and consistent brand experience that helped this search and recruiting firm better articulate their distinct vision and unconventional approach.

From a new name, tagline, logo and stationery to a new website, print materials and trade show display, each element of their brand reinforces their brand promise and helps them stand out from competitors.

deliverables
Brand Strategy
Brand Messaging
Naming
Logo & Identity
Website
Collateral
Packaging
Content Development

Logo Concept

Grey’s unique value is in seeing beyond just what’s in a resume or references to where a deeper fit between companies and candidates can lie. The logo represents their ability to read between these black and white lines to identify greatness even when it’s not obvious to others.
Grey business cards
Grey playbook
Grey flyers
Grey Stds Manual cover
Grey Stds Manual interior
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Hands down the best branding expert we’ve ever worked with!

We had the distinct pleasure of working with Adam on a full rebrand of our business, and throughout every single step of the process he exceeded our expectations. He is hands down the best branding expert we’ve ever worked with. I would highly recommend him to any business that is looking to work with someone who just “gets it,” and is crazy good at every aspect of branding and design. We’ve had hundreds of compliments and new opportunities that wouldn’t have happened if it wasn’t for his work and dedication to absolutely nailing our vision!
alissa henriksen
co-president, Grey search + strategy
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Grey coffee bags
Grey Coffee Kit

Get a FREE brand consultation!

Reach out to schedule a time to chat about where you are today, where you’d like to be tomorrow, and I can help you get there.
get a free brand consultation
Reach out to schedule a time to chat about where you are today, where you’d like to be tomorrow, and I can help you get there.