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Grey Search + Strategy


Brand Strategy
Brand Messaging
Logo +Identity

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Grey Collaborative’s approach was going to change the recruiting game, but they struggled with clearly articulating their unique approach and distinct vision in crowded industry of “me, too” firms.


On a foundation of in-depth strategy, dynamic, angular design and punchy messaging, I built an engaging and consistent brand experience that helped this search and recruiting firm better articulate their distinct vision and unconventional approach.

From a new name, tagline, logo and stationery to a new website, print materials and trade show display, each element of their brand reinforces their brand promise and helps them stand out from competitors.

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“Hands down, the best branding expert we’ve ever worked with.”

We had the distinct pleasure of working with Adam on a full rebrand of our business, and throughout every single step of the process he exceeded our expectations. He is hands down the best branding expert we’ve ever worked with. I would highly recommend him to any business that is looking to work with someone who just “gets it,” and is crazy good at every aspect of branding and design. We’ve had hundreds of compliments and new opportunities that wouldn’t have happened if it wasn’t for his work and dedication to absolutely nailing our vision!

alissa henriksen, co-president, grey search + strategy
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Ready to remove the bland from your brand?