Grey Search + Strategy
Complete Brand Refresh for a Breakthrough Boutique Recruiting Firm
the SITUATION
Grey Search + Strategy is no longer the 2-person recruiting “maverick” they were six years ago. They have evolved into a premier, 12-person boutique firm with national reach that continues to deepen its reputation as the go-to alternative to transactional recruiters. When you combine their exciting and rapid growth with the natural shifting that happens with competitors, market forces and technology over six years, it made for an ideal opportunity to revisit and level-up their branding.
the solution
To reflect the evolution of the company, DB+D worked with Grey to refine their brand strategy and reposition their messaging to articulate their unique value as a boutique partner in a sea of transactional recruiting firms.
I leveraged these valuable strategic efforts to elevate their visual identity and design work to a level that authentically represents the modern, sophisticated and fun experience they provide. No touch point was left behind as DB+D redesigned Grey’s website, marketing materials, stationery, event displays and more. The result is a foundation of strategy, content and design that ideally positions them for optimal competitiveness, and equips them to more effectively connect with their ideal clients today and for several years to come.
deliverables
Brand Strategy
Brand Messaging
Logo & Identity
Website
Collateral
Packaging
Template Development
Content Development
Logo Concept
Grey’s unique value is in seeing beyond just what’s in a resume or references to where a deeper fit between companies and candidates can lie. The logo represents their ability to read between these black and white lines to identify greatness even when it’s not obvious to others.
testimonial
