As a relatively new solo business, the owner never had the time or opportunity to build a solid, consistent or professional brand foundation to build credibility and deeper engagement with new clients. His name–Integrated Health Services–was vague, his identity lacked polish and consistency, and his website didn’t help people understand his business or his value. So he turned to Davies Branding + Design for help.
On a foundation of solid brand thinking, we chose a new name that purposefully underscored his one-man practice and lent more description to his business. New brand messaging was created to position him better against competitors and to educate clients on this relatively-new field. And I created a new logo and identity system with a fresh palette and clean elements, creating a consistent brand language he could carry through all of his branding nad marketing efforts.
Finally, I brought strategy, messaging and design together to create a modern, attractive and easy-to-navigate website that helped him clearly and effectively talk about his practice, connect more accurately to his desired audience, and get families excited about what he was able to do for their health.