Moselle Natural Health
the situtation
As a relatively new solo business, the owner never had the time or opportunity to build a solid, consistent or professional brand foundation to build credibility and deeper engagement with new clients. His name–Integrated Health Services–was vague, his identity lacked polish and consistency, and his website didn’t help people understand his business or his value. So he turned to Davies Branding + Design for help.
the solution
On a foundation of solid brand thinking, we chose a new name that was more descriptive of his business and leveraged his name recognition. New brand messaging was created to position him better against competitors and educate clients on this relatively new field. And I created a new logo and identity system with a fresh palette and clean elements, creating a consistent brand language he could carry through all of his branding nad marketing efforts.Finally, I brought strategy, messaging and design together to create a modern, attractive and easy-to-navigate website that helped him clearly and effectively talk about his practice, connect more accurately to his desired audience, and get families excited about what he was able to do for their health.
deliverables
Brand Strategy
Brand Messaging
Naming
Logo & Identity
Website
Content Development
Logo Concept
The owner addresses his clients’ health needs by getting to the root cause of their issues, and solving them with all-natural methods and supplements. It seemed only “natural” to reflect that in the symbology of the logo, while supporting name recognition through the stylized “M.” The design is clear and no-nonsense—like the owner himself.
I felt like I had a true ally for my business.
It was quite clear after he guided me through the brand discovery process that he clearly understood who I was as a business owner and what my business was all about. He has a tremendous eye for detail and design, and he always had a thorough explanation for why he made the choices he did. Everything from the logo, colors, font, website and everything in between was a bullseye. The entire process was enjoyable, and it honestly felt like I had a true ally for my business and brand. I cannot recommend Davies Branding + Design enough for any branding or design work you need.
brian moselle
owner, moselle natural health
