Nextern Medical
the situtation
Nextern made its name as an innovator in the medical device industry. But outdated branding, inconsistent logo use and a broken website communicated just the opposite. They were looking for a refresh that can take them into the next era of their growth.
the solution
I began by unifying, and then expanding, their visual identity, giving them a broader palette to paint from. They retained their existing logo, but a vibrant new color palette, tech-forward typography and dynamic design elements breathed new life into their brand and became consistent threads as we developed fresh stationery, templates and a clean, user-friendly new website.
