
challenge
Nextern made its name as an innovator in the medical device industry. But outdated branding, inconsistent logo use and a broken website communicated just the opposite.
solution
I began by unifying, and then expanding, their visual identity, giving them a broader palette to paint from. A vibrant new color palette, tech-forward typography and dynamic design elements became consistent threads as we developed fresh stationery, templates and a clean, user-friendly new website.



