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Recombinetics

Modern Website Redesign for a Trailblazing Biotechnology Company
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the SITUATION
As Recombinetics continues to grow and diversify in the innovative world of gene editing, they wanted to add some fresh energy to their branding along with a contemporary new web presence to help investors and partners clearly understand the company’s business focus, value and impact.
the solution
With a refreshed color palette and new, modern typography around their existing logo, I updated their branding to align better with their industry and the feel of their company. I then repositioned their content to be more informative and engaging, including highlighting the company’s amazing impact on health issues affecting our world. Finally, I brought it all together in a clean, easy-to-navigate website that helps investors quickly find the information they need, makes the content the hero, and feels more connected to feel of their company and culture.
deliverables
Color & Type Refresh
Website
Content Development
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testimonial

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