Helping a Luxury Vocational Rental Brand Take Flight
In a saturated rental home market, visitors expect a high level of care and style, particularly in the luxury segment. The founder of this new company carefully curate the homes they purchase and renovate to provide a truly elegant experience, so they needed to establish a brand that helped them more effectively attract luxury renters and enhance the in-home experience.
One of the strongest points of value for the company is their obsessive commitment to providing a spotless, updated home with various smaller touches of elegance and care throughout. It showed that, while many homes in this price range are nicely appointed, it was—as their new tagline says— the “little things that make all the difference.” This double entendre reflects all the points of care and attention shown within the homes, as well as connecting to the name and logo we developed to represent it—Sparrow.The color palette is highighted by a luxurious brushed gold and a regal blue, and the typefaces were carefully curated to draw in clients that appreciate an upscale sense of style. Every brand material is of the highest quality and craftsmanship, including coasters and business cards with letterpress printing and gold foil stamping. And a finishing touch is the use of a nest graphic that reinforces the sense of comfort and home they seek to create for visitors.
Logo & Identity
A brand committed to elegance, care and luxury down to the tiniest detail deserves a name and symbol that brings that to life. To that end, I was inspired by the small-but-might sparrow, who itself represents “finding joy in the little things of life.” Mid-centrury and modern design touches connect to the owners’ aesthetic, and style-forward typefaces reinforce the feel of their homes.