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The Good Acre


Brand Strategy
Brand Messaging

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On the heels of a new strategic planning process, the time was ideal to explore and define the brand foundation of this local food hub and develop more engaging communication tools to support it.


I started by developing the “voice” of the brand, crafting a platform of key messages that helped TGA authentically communicate their essence and value, while building a higher level of trust and credibility with audiences. This newly engaging content was brought to life with a fresh and vibrant eCommerce website, which drove more focus and traffic toward their revenue generating areas and gave TGA staff a more powerful, flexible tool for marketing their business. Customers and employees alike were re-energized about The Good Acre experience.


“Enhanced our reputation in ways we couldn’t have imagined!”


Adam developed our brand messaging and our new website, and he totally nailed it. The new site not only streamlines much of the work I had to deal with on our old site, but it has generated new leads and enhanced my organization’s reputation in ways I couldn’t have imagined. If you are looking for someone who is as invested in the success of your new website as much you are, contact Factor today!

nikki warner, communications director, the good acre
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Ready to remove the bland from your brand?