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The Good Life Revolution

Complete Brand Development for a Truly Unique Life Coach
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The client was escaping a dry, corporate job to pursue her passion for helping others find the joy and purpose in their life. She needed ground-up brand development that authentically reflected a person who is warm, positive, passionate, and a bit irreverent.

the solution

I began by crafting a logo and system of colors, fonts and imagery that reflected the warmth, approachability and fun she brings to her practice. I put this foundation to work in a vibrant website whose colors, imagery and messaging simultaneously provide helpful information and a delightful user experience.

Her brand is capped off with a tagline that doubles as her “revolutionary” personal mantra: Take a stand for a happier life!

Logo & Identity
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Logo Concept

Grey’s unique value is in seeing beyond just what’s in a resume or references to where a deeper fit between companies and candidates can lie. The logo represents their ability to read between these black and white lines to identify greatness even when it’s not obvious to others.
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