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The Good Life Revolution

Complete Brand Development for a Truly Unique Life Coach
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The client was escaping a dry, corporate job to pursue her passion for helping others find the joy and purpose in their life. She needed ground-up brand development that authentically reflected a person who is warm, positive, passionate, and a bit irreverent.

the solution

I began by crafting a logo and system of colors, fonts and imagery that reflected the warmth, approachability and fun she brings to her practice. I put this foundation to work in a vibrant website whose colors, imagery and messaging simultaneously provide helpful information and a delightful user experience.

Her brand is capped off with a tagline that doubles as her “revolutionary” personal mantra: Take a stand for a happier life!

Logo & Identity
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Logo Concept

The founder named her business to express the notion of moving against the norm and others’ expectations. At the same time, her approach fosters growth and change in her clients. The logo combines these two ideas into a whimsically rebellious symbol that encourages personal growth and positivity.
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