EntreBank
the situtation
As long-time banking veterans, each of the founders saw a gap in the market to focus solely on serving the banking needs small business owners and entrepreneurs, as well as their own community. With some established banks already in the area, it was crucial that we develop a unique, modern and professional brand to stand out from these often old-school entities, while establishing credibility and grabbing attention right out of the gate.
the solution
After developing a new name that helps position EntreBank to its primary audience, I developed a robust brand strategy and key messaging platform that helped them articulate the unique value they bring to small business customers. A daring and energetic logo and brand identity sets the perfect tone for standing out in a crowded market and reflecting their personality as bold change-makers.
I then created a professional, responsive and user-friendly website to help users quickly familiarize themselves with EntreBank, absorb the value they deliver, and take the next step in getting their banking needs met. Easy and secure communication options, eye-catching design, engaging content and modern design combine to create the ideal user experience and first impression that a new brand requires.
deliverables
Logo Concept
EntreBank was founded by bold and visionary leaders who wanted to help small business owners achieve their own dreams. The bold, engaging logo represents reaching your own mountaintop, no matter what that might be. It reflects EntreBank’s bold aspirations to build a truly unique small business bank, but also the aspirations they are here to help their customers achieve.
The work Adam's done has truly jump-started our business!
My partners and I were launching a new bank and needed a creative partner to help us build our brand to establish credibility and stand out from the other players in the market. Adam guided us through an extensive brand strategy and naming process, exploring our ideal clients, brand attributes, goals, differentiators, and more. He built a platform of messaging that helped us speak to the specific needs of our clients.
When it came time for design, every element he crafted—the logo, the identity, the website–perfectly expressed the personality of our team, carved a unique presence in the Twin Cities, and impressed our clients. From day one, he became an indispensable part of our team, and the work he’s done has truly jump-started our success.
melissa johnston
co-founder/chief credit officer, EntreBank
