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Building a Brand for an Entrepreneurial Twin Cities Business Bank Startup
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As long-time banking veterans, each of the founders saw a gap in the market to focus solely on serving the banking needs small business owners and entrepreneurs, as well as their own community. With some established banks already in the area, it was crucial that we develop a unique, modern and professional brand to stand out from these often old-school entities, while establishing credibility and grabbing attention right out of the gate.
the solution

After developing a new name that helps position EntreBank to its primary audience, I developed a robust brand strategy and key messaging platform that helped them articulate the unique value they bring to small business customers. A daring and energetic logo and brand identity sets the perfect tone for standing out in a crowded market and reflecting their personality as bold change-makers.

I then created a professional, responsive and user-friendly website to help users quickly familiarize themselves with EntreBank, absorb the value they deliver, and take the next step in getting their banking needs met. Easy and secure communication options, eye-catching design, engaging content and modern design combine to create the ideal user experience and first impression that a new brand requires.

Brand Strategy
Brand Messaging
Logo & Identity
Content Development


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Logo Concept

EntreBank was founded by bold and visionary leaders who wanted to help small business owners achieve their own dreams. The bold, engaging logo represents reaching your own mountaintop, no matter what that might be. It reflects EntreBank’s bold aspirations to build a truly unique small business bank, but also the aspirations they are here to help their customers achieve. 


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