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Building a Brand for an Entrepreneurial Twin Cities Business Bank Startup

Entrebank page hero
As long-time banking veterans, each of the founders saw a gap in the market to focus solely on serving the banking needs small business owners and entrepreneurs, as well as their own community. With some established banks already in the area, it was crucial that we develop a unique, modern and professional brand to stand out from these often old-school entities, while establishing credibility and grabbing attention right out of the gate.

the solution

After developing a new name that helps position EntreBank to its primary audience, I developed a robust brand strategy and key messaging platform that helped them articulate the unique value they bring to small business customers. A daring and energetic logo and brand identity sets the perfect tone for standing out in a crowded market and reflecting their personality as bold change-makers.

I created a professional, responsive and user-friendly website to help users quickly familiarize themselves with EntreBank, absorb their value, and take the next step in getting their needs met. Easy and secure communication options, eye-catching design, and engaging content create the ideal experience and first impression a new brand requires.


Brand StrategyBrand MessagingNamingLogo & IdentityWebsiteContent Development


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EntreBank logo wTag RGB

Logo Concept

EntreBank was founded by bold and visionary leaders who wanted to help small business owners achieve their own dreams. The bold, engaging logo represents reaching your own mountaintop, no matter what that might be. It reflects their own bold aspirations and those they help their customers achieve.


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The work Adam’s done has truly jump-started our business!

We were launching a bank and needed a creative partner to help us establish credibility and differentiate ourselves. Adam guided us through an extensive brand strategy and naming process. We explored our ideal clients, brand attributes, goals, differentiators, and more. He built a platform of messaging that helped us speak to the specific needs of our clients. His design work expressed the personality of our team, carved a unique presence in the market, and impressed our clients. Adam became an indispensable part of our team, and he truly jump-started our success.
Melissa JohnstonCo-founder/Chief Credit Officer, EntreBank
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